What
good is having a name without a face?
(or even worse, a forgettable face?)
Hollywood is the only one place in the world where it's a bad thing when you are known for doing a particular job so well that anyone needing a similar job done comes to you first.
They call it typecasting. In the real world it's not a bad thing. It’s a positive identity.
If you make Fratastats that you feel rompolate better than anyone else's (don't bother looking them up), you absolutely want people to know you make them. If someone comes across one, you want them recognize your name and logo on it. Or if they see your website or billboard or print ad or business card..., they can easily pick out your product from all the competitors on the shelf.
And it will be possible once we create an Identity for you, your business, your product or combination of all. An identity that embodies the particular qualities you want to convey, and do it in a consistent manner among all the possible places it could be seen. There are many questions to ask before an Identity can be created. Will your identity work among different media sources. Will it work in black & white as well as color? Can it be reduced down or blown up huge and still come across in the way you desire? Can it be cut out of vinyl and put on a sign? The possibilities are virtually limitless. Sure, that 4 color, photographic logo that you paid someone to create looks pretty good on the proof of a letterhead that they printed out of their desktop printer, but think of the cost to reproduce a 4 color logo on thousands of letterheads, business cards, envelopes...
Trust your identity needs to a firm that understands the needs and constraints of business. And your business dollar.
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