The Last Thing You Need Is Someone Trying To Craft The Next "War and Peace" On Your Dime.
There is a good reason why there are Reporters, Authors, Technical Writers and Copywriters. Most times they get lumped together, which is unfortunate because they couldn't be further unrelated (except for the whole writing thing). Reporters inform. Authors entertain. Technical Writers compile information. And all three use a TON of words to get there. Copywriters on the other hand are tasked with all those jobs. Yet when it comes to advertising copy, and especially the tagline, quantity does not equal quality.
The copywriter needs to convey in as few words as possible that your product, service or self is unique, better than the competition, worth remembering or worth committing to. Or a combination of them all.
And beyond that, they have less than 4 seconds to do it in (in the electronic age, attention spans have dwindled). That's a tall order for one small set of words but child's play for the right set. Before we can sell to the customer, we have to get them to notice. Once they notice, our crisp, clear and intelligent body copy will convince them to buy.
However, we are not insensitive to the needs of some clients to see a large quantity of words to feel effective. With that in mind, we at BM!J Marketing & Creative Services have secured access to nearly 100% of the 615,500 words in the English language database and 1.4 Million names of insect species. Because of this volume word buying power, we can assure our clients that, if needed, we have the resources necessary to fill virtually any amount of space with copy of any type size and back it up with an exclusive NO WORD REPETITION GUARANTEE.*
Clever Taglines
That Create Interest.
Powerful Copy To Close The Deal.
*Yeah, you can ignore that last paragraph.
|
|
